What do you most like about your job?

There are so many challenging aspects to PR and marketing that I love as a CEO. I relish getting back down to the very basics: spending time talking with clients and strategizing ways to help them grow their business from the ground up is an invaluable and exciting experience.

Whether it’s securing stories in the press, developing speaking opportunities, participating in strategic planning or just helping to put brand or partnership deals together, seeing the end-result of our work and helping clients achieve their goals is inspiring and rewarding. At the end of any given day, if we can help resolve or remove a client’s challenges on any level to enable them to move closer towards achieving their goals – it’s a good day.

What’s the biggest challenge in your job?

Balance and time. Knowing when the day is actually over even when it’s way past midnight. Running a fast-paced PR firm, in addition to managing clients and running industry-leading events such as the Mobile Excellence Awards and Mo- bile Mondays, doesn’t leave much time for anything else.

Each day is different from the day before and we always make sure our clients are the priority, so finding any personal time to do anything else or to attend net- working events is difficult at times. But all the intense work is the worth the sacrifice when we see our clients

accomplish their goals and success.

What is your work priority for 2010?

To expand the agency, its services and to create more industry events that help build and give more back to this vibrant professional community and our clients.

Axis PR has the reputation for delivering above and beyond client and industry expectations – we are constantly striv- ing to bring more value to our clients above and beyond normal expectations of most PR firms out there. So we will be looking into bringing more technol- ogy and brand partners on board.

We are also looking to expand the Mobile Excellence Awards. Going into year three the event is showing tremen- dous growth, and we’re starting the early-planning stages to take it global with strategic partners soon.

What will it take to attract more women to mobile marketing?

The willingness to just open the doors and let them in. There are so many op- portunities for bright women in this space! It can be difficult in male-domi- nated industries at times for some women, so finding someone who will take the time to mentor you and teach you is a valuable benefit. Getting in- volved in committees, organizations and events is a great way to network and see what opportunities are out there as well.

Our agency has a well-developed out- reach system for young women, and we’ll be expanding that through some

interesting programs through our events arm.

Your proudest achievement in mobile?

Was in the creation and development of the Mobile Excellence Awards. To see the impact it has had on the industry in the first two years, and watching how much it has grown and influenced the companies and communities involved is an amazing experience.

I grew what was supposed to be just an- other small year-end Mobile Monday networking event into one of the most prestigious and coveted award programs in mobile entertainment.

Creating an entity that is known for honoring the best of the best in mobile entertainment, technology, marketing and media with the support of industry- leading partners, media and corporate sponsors has been an amazing journey.

To build something from nothing that offers so much value and insight to companies ranging from startups to brands and studios is something I’m very proud of. I’m extremely honored to be able to watch a lot of these companies grow over the year and then share in the excitement. It’s wonderful to see them get recognized in front of the industry and their peers for their all their hard work and mobile innovation.

Sarah Miller has worked at Neale-May & Partners,
Omnikron Systems, John Hancock and The New England.
She is based in Beverly Hills, CA.