Authority Leadership
Winning companies today require authority leadership and a clear advocacy agenda. Authority leaders speak to more than the qualities and attributes of products, technologies and services. They are the ones that continuously map the market landscape, interpret prevailing conditions and define new forces and directions.
They are the respected voices, credible commentators, trusted advisors and “go to” media sources. They attract attention by taking market communications to a higher strategic level, challenging traditional thinking and advocating an arresting point-of-view. They are more penetrating, incisive and articulate about their category space, customer requirements and industry challenges. They win in the mind share game by being smart, substantive, informed and connected. Authority leaders become trusted brands that magnetize investors, customers, partners and recruits. They are the ones who will lead the crowded race for recognition in the Global Economy.- Deep intellectual capital building
- Introduction of new concepts
- Nomenclature and category labels
- Intelligence mining and modeling
- Executive profiling and presentation skills training
- Thought leadership platform building
- Speaking engagement bookings
- Bylined opinion editorial placement
- Point-of-view debate scheduling
- Ongoing customer knowledge extraction
- Interactive information exchange with key industry constituencies and partners.
Public Relations Services
They say image is everything and we agree. We provide insight and counsel to bring your message to the right market — the right way — at the right time. Differentiating yourselves from your competition is a tough job. We help define and articulate your best qualities, passion and commitment and competitive differentiators.
Our PR services include:
- Press kit material development: news releases, case histories, news clips, and public service announcements
- Collaterals distribution to appropriate editors using both traditional and electronic media
- Media and analyst tour planning and coordination throughout the U.S. and around the world
- Media relations with an approach of commitment and determination to proactively and consistently reach out to targeted media
- Product roll-out design and implementation to maximize market penetration
- Internal public relations planning and production: newsletters, seminars, and brochures
- Image enhancement promotions that include top-tier speaking engagements and award nominations incorporating media and presentation training
- Industry analysis and feedback to provide awareness of trends, credibility and reputation
- Corporate and product positioning to achieve “best of breed”
- Crisis communication plan design to ensure timely and effective crisis containment
How Axis Works For You
Attract the best attention! Retain the best talent! Get access to the brightest minds! Maximize your exposure! Axis Marketing & PR has the capabilities to bring the industry’s best and brightest minds together to collaborate on all facets of marketing and communications to develop and deliver top-level results that will make your company stand out above its competition.
Our strategic services include:
- Axis gives you access to senior executives with proven track records in the industry!
- Axis makes things happen above and beyond clients’ expectations!
- Axis knows the importance of relationships!
- Axis has the right contacts to make the right things happen!
- Axis will go the distance!
Axis Marketing & PR gives the best strategic advice, makes things happen, knows what it takes to succeed, has the right approach and will always put the clients first
Special Events Services
We can manage, coordinate and run your events or get creative and plan one for you. Our teams have extensive experience in managing and planning event and press logistics whether you are attending a tradeshow or planning your next executive summit.
Our Special Event services include:
- Planning, developing and positioning of networking and affinity groups
- Coordinating press conferences & receptions
- Traffic mail campaigns
- Tradeshow support
- Corporate event development
- Conference planning
- Sponsorships/promotion
- Event creation and management
- Executive Visibility