Sarah Miller ¬†
Sarah Miller, CEO of Axis PR & Entertainment, has over 16 years of strategic experience in marketing and public relations within the Mobile & Digital Entertainment, high-tech and consumer industries.
Her expertise and success in leading Axis PR & Entertainment combined with in-depth media relations, strategic marketing, new business development, public relations and relationship marketing has helped launch numerous start-up companies. As CEO of Axis PR, Miller lead extremely successful nationwide PR & Mktng campaigns for public companies as well as early stage start-ups and have successfully taken many¬† early stage tech companies from launch to M&A stage while under her leadership.
Miller is also Chair of Mobile Monday LA, a global, leading mobile entertainment affinity & networking group for executives in Southern California. She is also the Founder & Chair of the Mobile Excellence Awards, one of the most prestigious and influential mobile awards in the mobile entertainment & media industry.
Prior to Starting Axis PR, Miller was a Director for one of the leading independent full-service marketing and public relations firms in the country, Neale-May & Partners and GlobalFluency. Miller managed all corporate pr & marketing including, media & analyst relations, speaking opportunities and promotional programs for leading Silicon Valley Technology companies.
While there, she was also instrumental in launching the CMO Council, a nationwide affinity group of exclusive and influential peer-networking group of authority leaders in technology marketing.
Previous to Neale-May & Partners Miller held positions as Senior Marketing & Communications Director for Omnikron Systems, John Hancock and The New England. She brought her high-energy approach to managing and developing a franchise program and coordinating an IPO for a large food & beverage chain in the Southwest as the firm‚Äôs Marketing & PR Director.
Miller also served as International Director of Programs/Trade Relations for a global consulting firm responsible for tracking and forecasting marketing and sales for international clients. Miller also served as the liaison between international consulate and clients in the U.S.
Miller¬†is also listed as one of the most influential women in mobile entertainment for 2010. ¬†She¬†has served on many industry and charity boards throughout her career and has been featured on the cover of Today‚Äôs Arizona Woman magazine twice as ‚ÄúA Rising Star‚ÄĚ and ‚ÄúArizona‚Äôs Women Of the Year In Business‚ÄĚ. Miller is on the Board of Directors for Women In Music, LA graduated from Arizona State University and holds a Bachelor degree in Psychology & Marketing.
Director Of Client Services
Fabiola Mercado brings over 10 years of¬†extensive ¬†Public Relations, Marketing & Event experience in the entertainment ¬†and music industry to Axis Entertainment.
Prior to ¬†working at Axis Entertainment Inc., Mercado ¬†served as Publicist ¬†for ¬†Universal Music Latino where she played a key role in maximizing artist awareness through media campaigns for various ¬†artist launches, concerts, mixed media exhibits , radio and television broadcasting. In addition to her experience at Universal Music she also worked at EMI Latin/Capitol Records in International Marketing, Publicity & Radio Promotions¬†where she was involved in all aspects of communications, media relations for regional and national markets¬†working with successful international music.
Mercado is known for her ability to facilitate progressive client relationships affiliated with innovative projects and new advanced technologies.
Mercado ¬†is also very accomplished film, print and television make up artist and remains very active in the film and production industry.
VP, Axis Marketing & PR
Jennifer brings over 14 years of strategic experience in Public and Investor Relations,¬†Marketing and Corporate Communications within¬† the technology, hospitality, consumer industry to Axis Public Relations & Marketing.
Pelczarski¬† maintains a highly¬† focused approach with proven results and is accomplished in strategic competitive analysis, marketing, and creative, goal-oriented programs. She also¬† shares an¬† in-depth knowledge of crisis communications, executive media training, social and traditional media.
Prior to joining Axis Marketing & PR, LLC, Pelczarski was Director of Public Relations for The Ritz-Carlton, Dove Mountain, where she was involved in all aspects of communications, media relations and community outreach to regional and national markets for pre-opening
and the first year of operations.¬† Pelczarski developed and successfully executed all strategic marketing plans utilizing industry specific research for enhanced editorial visibility by market segment. She was also instrumental¬†in launching and managing all social media campaigns.
Previously, she held the position of Vice President Investor Relations & Public Relations for The Christensen Group, a full service strategic Investor Relations firm with subsidiary offices in Arizona, New York, Montreal and Hong Kong. Her primary responsibilities included working directly with the firm‚Äôs international client base in executing on programs to increase shareholder valuation, visibility in the capital markets and brand awareness in national trade and business media publications.¬† In addition, Pelczarski provided specialized executive media, crisis communications and speaker training.
Pelczarski held multiples¬†roles¬†in Public Relations in the past which included¬†Director of Investor and Public Relations for three Arizona based organizations ‚Äď The Rich Dad Company, Radyne ComStream, Inc. (NASDAQ:RADN) and Wavo Corporation (NASDAQ:WAVO) and Manager Public Relations and Corporate Communications for iCrossing, a leading Search marketing and advertising firm.¬† With these companies, Pelczarski acted as point person in successfully creating and the implementation of grassroots public relations and corporate communications programs encompassing local, regional and national outlets.¬† She was also instrumental in developing primary collateral materials for financial and industry analysts; organized all media events and drove positive coverage to increase brand awareness and brand equity as tracked by pre-determined metrics.¬† This included establishing corporate identities and branding through positioning executives as thought leaders within specific industries.
Pelczarski has a Bachelor of Business Management from University of Phoenix and is currently working on her MBA.